Kristy Craig Anderson
This is owner Kristy Craig Anderson. As a child she refused to play with Barbies, but boasted an impressive collection of homemade Barbie furniture. She was a middle school assistant principal for years, but in her free time would force encourage her friends to let her redesign their houses. So she got certified in home staging and design, filled a shelf in her garage with thrift store decor, and started Dwell Home Staging in 2014. Within months she was staging full time, hired 3 more stagers, and got a small warehouse next door to a questionable massage parlor. She sometimes rented pieces for her projects from a local furniture rental company, where she annoyed the staff with her obsessively beautifully color-coded charts of furniture requests and schedule demands. She was booking jobs faster than her team could fulfill them, and she need to expand. Fast.
In 2017, Kristy and Jeff joined forces. No, they are not a couple. Kristy is old enough to be Jeff’s mother, or at least a very cool aunt. But they began a business marriage of sorts, marrying Jeff’s flair for business and love of chaos with Kristy’s design and branding talents and love of color-coded process manuals. Within one year of the Dwell Home Staging re-launch, they had built a team of 12 and grown their revenue to $1 million. In 2018, they opened Dwell Villa, their AirBnB/Vacation Home Design division. In 2020, they expanded into a 26,000 square foot South Tampa location, doubled their team, grew to a 3 truck fleet, and opened Dwell Home Market. Humbled by the constant stream of customers, they are ever grateful for their freaking ROCK STAR team that is bringing Dwell’s signature “designer look with a down-to-earth vibe” to all of Tampa Bay.
