WHY DWELL?
What does “IN-HOUSE” MEAN? We own all of our furniture (nearly 100 homes worth!), we have our own trucks and logistics teams, our designers are Dwell employees, and we have a 13,000 sq ft warehouse full of on-trend inventory that’s replenished monthly. This means every aspect of your stage is meeting our exceptionally high standards.
We have been named TOP 5 and 10 NATIONAL STAGING COMPANY by HSRA 2023, 2022, 2021, 2020, 2019, 2018,2017,2016,2015, and TOP 10 IN THE COUNTRY by RESA for 2023, 2021, 2020, 2019, 2018, 2017, 2016 and BEST OF HOUZZ in 2019, 2018, 2017, 2016, 2015. We’ve been featured on HGTV, national design blogs, news programs and leading real estate publications. We set the industry standard for quality design, client service, and efficient processes.
We invest $40,000 per month in new staging inventory, train extensively in interior design AND interior marketing, and commit to buyer-targeted design on every stage. We know there’s an art to staging, and a psychology to buying. We get inside the head of who a home’s target buyer will be, and tailor our staging plan to that buyer. We ask this about each property: 1. Who is the buyer? And more importantly… 2. Who does this buyer want to BE? How can we tell the story of who this buyer is on their BEST DAY?
All of our 4 or more room Premiere and Luxe vacant staging packages include FREE gorgeous real estate photos. Because we believe staging is a marketing experience, not just filling your listing with pretty stuff.
The current average days on market for our staged homes is 17 DAYS!
Our process is thorough, tested, and easy. Check it out here.
About Us
Dwell is proud to be the most awarded staging company in Florida, earning 23 national awards since our inception in 2015. We set and surpass industry standards in staging design, client service, and efficient process, all while having a blast doing it!
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1 (844) 433-9355
kristina@dwellstaging.com
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A few things that make me legit:
If I wasn’t so good at my job, I would be the host of The Bachelor, a famous reality TV show.
A few things that make me legit:
If I weren’t so damn good at my job, I would probably be a private investigator
In another life, I’m pretty sure I was a singer
The best piece of advice I’ve ever been given is: “It’s beauty in the struggle, ugliness in the success” – J Cole
What makes me legit:
A few things that make me legit:
If I won the lottery tomorrow, I’d start a Sports Complex with Football, Baseball, Basketball, and a Track.
The advice that I’d give someone that is trying to join our team is: you have to be determined, hard-working, and self motivated. These three attributes will give any individual the key to opening the doors to growth and advancement!
If I weren’t so damn good at my job, I would probably be a Real Estate Agent.
A few things that make me legit:
The best piece of advice I’ve ever been given is: always work for what you want, no matter what.
The best advice I would give to a candidate who wants to join our team of superstars is: to work hard every day and don’t be afraid to sweat.
I prefer: dogs because of their loyalty, but I have A LOT of animals.
A few things that make me legit:
The best advice I would give to a candidate who wants to join our team of superstars is: To work here, you need to have a passion for life and REALLY want to help people find a complete solution for their needs.
If I weren’t so damn good at my job, I would be: an artist. I see a “Grandma Moses” existence in my future.
My favorite word in the English language is: PEACE.
A few things that make me legit:
In another life, I’m pretty sure I was: a lawyer.
If I won the lottery tomorrow, I’d: start a Graphic Design company. And, you know, keep working here.
What advice would you give a candidate who wants to join our team of superstars? That this is a great company, and everyone gets along great.
My favorite word in the English language is: “Humble”.
What’s the most inspiring part of your job? The people
A few things that make me legit:
In another life I’m pretty sure I was a: wolf. (??)
The most important thing I learned before high school was to: always treat others with respect and always work hard because it will get you far in life.
I prefer: dogs over cats because dogs are very loyal and will always be by your side.
Something that makes me legit: I’m a really hard worker!
When I was five, I was pretty sure: I’d be a brick layer when I grew up.
If I could invent a holiday: it would definitely involve my Grandma.
My favorite word in the English language is: PERFECT. (“ PUUUUURfect!”)
This is owner Jeff Kale. He owned the furniture rental business where Kristy rented her stuff. A Tampa native, he grew up playing football and moonlighting on the middle school math league team. He studied business and finance at UF, then his over-achieving aS$ started building a business. After helping grow Happy’s Home Centers into 14 locations in 5 years by the geriatric age of 29, he was ready for a new challenge. He was also intrigued by the idea of learning to coordinate throw pillows running a creative endeavor. Alas, his artistic career highlight was a 1st grade finger painting still hanging on his mom’s fridge. Lucky for him, he knew someone who could teach him the nuanced difference between magenta and fuchsia.
In 2017, Jeff and Kristy joined forces. No, they are not a couple. Kristy is old enough to be Jeff’s mother, or at least a very cool aunt. But they began a business marriage of sorts, marrying Jeff’s flair for business and love of chaos with Kristy’s design and branding talents and love of color-coded process manuals. Within one year of the Dwell Home Staging re-launch, they had built a team of 12 and grown their revenue to $1 million. In 2018, they opened Dwell Villa, their AirBnB/Vacation Home Design division. In 2020, they expanded into a 26,000 square foot South Tampa location, doubled their team, grew to a 3 truck fleet, and opened Dwell Home Market. Humbled by the constant stream of customers, they are ever grateful for their freaking ROCK STAR team that is bringing Dwell’s signature “designer look with a down-to-earth vibe” to all of Tampa Bay.
This is owner Kristy Craig Anderson. As a child she refused to play with Barbies, but boasted an impressive collection of homemade Barbie furniture. She was a middle school assistant principal for years, but in her free time would force encourage her friends to let her redesign their houses. So she got certified in home staging and design, filled a shelf in her garage with thrift store decor, and started Dwell Home Staging in 2014. Within months she was staging full time, hired 3 more stagers, and got a small warehouse next door to a questionable massage parlor. She sometimes rented pieces for her projects from a local furniture rental company, where she annoyed the staff with her obsessively beautifully color-coded charts of furniture requests and schedule demands. She was booking jobs faster than her team could fulfill them, and she need to expand. Fast.
In 2017, Kristy and Jeff joined forces. No, they are not a couple. Kristy is old enough to be Jeff’s mother, or at least a very cool aunt. But they began a business marriage of sorts, marrying Jeff’s flair for business and love of chaos with Kristy’s design and branding talents and love of color-coded process manuals. Within one year of the Dwell Home Staging re-launch, they had built a team of 12 and grown their revenue to $1 million. In 2018, they opened Dwell Villa, their AirBnB/Vacation Home Design division. In 2020, they expanded into a 26,000 square foot South Tampa location, doubled their team, grew to a 3 truck fleet, and opened Dwell Home Market. Humbled by the constant stream of customers, they are ever grateful for their freaking ROCK STAR team that is bringing Dwell’s signature “designer look with a down-to-earth vibe” to all of Tampa Bay.
A few things make make me legit:
In another life, I’m pretty sure I was a: chef.
The best piece of advice I’ve ever been given is” “Never give up“ and “Build my own future“.
Cats or Dogs?: Dogs!!
If I won the lottery tomorrow, I’d: start a renovation company.
